Reengineering is a management tool which became very popular in the early 1990s, and which involves taking very drastic steps to radically change a business or organization by cutting costs and at the same time increasing productivity and providing higher levels of service. Although large corporations seem to be the most likely candidates to reengineering, it can work very well for a small business too.


There are several reasons for reengineering the business processes:

  • To better satisfy the customers
  • To become more competitive
  • To enhance capability to expand
  • To accommodate change
  • To better satisfy employees and stakeholders
  • To survive and be successful in the long-term

Reengineering often implies abandoning obsolete systems, combining jobs, discarding old rules and assumptions, introducing new equipment and technology, and reorganizing work in general.

Whether in large or small businesses, reengineering requires careful planning, commitment, and an understanding of the company's goals. By reengineering its processes or functions, CWA can give your business the chance to rebuild, grow, and remain competitive.